Behind every rebrand lies purpose, intent, and a very deliberate message. Here’s the story of the all-new and reinvigorated Invicti brand identity that brings together our past, present, and future (with pretty colors).
Things look a bit different around here. A little less blue, a little more purple. Some fancy new graphics and (hopefully) language that says more with fewer words.
A rundown of our rebrand is perhaps not what you came here to read about. I don’t blame you – our team writes much more interesting stuff throughout this blog and on our Invicti Learn hub. That said, there is a method to the madness that is branding and if you’re interested in the “why” behind all the new colors and the architecture, read on. If not, might I suggest checking our new AppSec Indicator report, Spring 2023 edition for data-driven security insights (and your reading pleasure).
Great, you’re still here.
So why did we spend a lot of time and resources rebranding Invicti? Truth is, people are confused about who we are. Invicti has a rich history involving the combination of application security titans Netsparker and Acunetix, the creation of Invicti as the umbrella brand, and numerous logo and color combinations and iterations along the way. All this created noise – and a lot of it. It was time to clear our figurative cookies, install updates, and restart.
Down to business – here’s what’s new:
I could further regale you with stories about the subliminal impact of font choice and accent colors, but the bottom line is we designed our new brand to be meaningful and beautiful, and to end the confusion. Invicti exists to propel the world forward by securing every web app and API. We do that with a solution that is reliable for security, practical for development, and critical for compliance – all with zero noise. Now our brand is aligned with that purpose and mission.